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October 2015 Facebook Logo - no background Twitter Logo - no background Instagram - no background
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The Power of Pink

2015 survivor celebration - table 6

This past Saturday, we kicked off National Breast Cancer Awareness Month with our annual Survivor Celebration at The Jefferson Hotel. This event is important, because it reminds us of what pink is truly all about. It’s about raising awareness of the disease and the importance of good breast health, raising funds to support those fighting the disease and fueling the research that will one day find the cures, celebrating our breast cancer survivors and those who support them, and remembering those who have lost their battle to the disease.

Since 1982, five-year relative survival rates for early stage breast cancers have climbed from 74 percent to nearly 99 percent in the U.S. Breast cancer death rates have declined by 34 percent in the U.S. in just the past two decades. Personalized and less-invasive treatments have replaced the radical and often debilitating treatments that were the norm not that long ago.

These advancements were made possible thanks in part to National Breast Cancer Awareness Month, organizations like Susan G. Komen, and pink.

As you see all the pink this month, we hope it will inspire you to join us in our mission to save lives and end breast cancer forever. It's exciting to imagine what pink can do!

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Turn AWARENESS Into ACTION

This October, in honor of National Breast Cancer Awareness Month, we challenge you to turn AWARENESS into ACTION. Here are a few steps to empower you or someone you love in the fight against breast cancer:

know your normal t-shirt1. Know your Risk.

  • Talk to both sides of your family to learn more about your family health history.
  • Talk to your provider about your personal risk for breast cancer.

2. Discuss with your doctor which screening tests may be right for you.

  • Sign up for your screening reminder here.

3. Know your normal.

  • Be aware of how your breasts look and feel, and report any changes to your health care provider.*

4. Make healthy lifestyle choices.

  • Maintain a healthy weight.
  • Add exercise to your routine.
  • Limit alcohol intake.
  • Limit menopausal hormone use.
  • Breastfeed, if you can.

*Due to the use of regular mammography screening, most breast cancers in the U.S. are found at an early stage, before signs appear. However, not all breast cancers are found through mammography. The warning signs of breast cancer are not the same for all women. To learn more about the warning signs and symptoms of breast cancer, click here.

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Komen's Leadership in Breast Cancer Research

research purple circleSusan G. Komen is proud to be the world’s largest nonprofit funder of breast cancer research. We recently announced new grants to 124 researchers in 25 states and eight countries internationally, with about half of the grants targeted to early-career researchers squeezed by stagnation in federal research dollars.

This year’s research slate brings Komen’s total research investment to more than $889 million since 1982, the largest of any nonprofit, and second only to the U.S. government.

Grants from Komen’s nearly $36 million research portfolio – including more than $17.6 million in grants awarded to early-career investigators – span the entire cancer continuum from prevention to treatments for aggressive and metastatic disease. These include:

  • 36 grants to improve understanding of metastatic breast cancer
  • 18 grants investigating how tumors develop drug resistance
  • 19 grants related to the study of triple negative breast cancer
  • 15 grants working to identify and understand biological and socio-economic health inequities
  • 13 grants seeking to develop new and novel therapies

A full list of Komen's 2015 research grants can be found here.

In addition to funding breast cancer research, Komen has invested more than $1.95 billion into community health outreach and global programs that serve hundreds of thousands of women and men annually through breast cancer health and support programs that screen, educate, and provide financial, medical, and psychosocial assistance.

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Get Involved

In recognition of National Breast Cancer Awareness Month, our community has organized many events to celebrate breast cancer survivors and honor those who have lost their battle to the disease.

Make sure to check the list below for information about upcoming Komen activities and third party events and promotions.

Click here to learn more about fundraising for Komen.

Pull'n for Pink

Pull'n for Pink: Saturday, October 10
Pull'n for Pink is hosting an awesome event that is free to breast cancer survivors.

All clays, gun hire, instruction, eye and ear protection, food and drink are included for participants. There will also be archery instruction, on-site chair massages, wine tastings, and incredible gift bags for each survivor.

Click here to register or contact Diane Stairs at (804) 307-1760 or Dennis Stanley at (804) 677-8538 for more information.

Lily Rain logo

Lily Rain - Catwalk for the Cure: Sunday, October 11
Don't miss Catwalk for the Cure at Lily Rain Short Pump Town Center from 4:00 PM to 8:00 PM on Sunday, October 11. Guests will be treated to a fashion show featuring Lily Rain's fall looks, pink refreshments including a pink cupcake bar, and drawings for jewelry, gift cards, and more.

Guests will enjoy a 10% discount on merchandise, and 10% of each purchase will be donated to Komen Central Virginia.

Click here to view the event flyer.

103.7 Play for Pay logo

103.7 Play for Pink Radiothon: Friday, October 16
A twelve-hour radiothon (6:00 AM to 6:00 PM) to benefit Komen Central Virginia will help create awareness and raise funds for breast cancer services, education, and research.

A minimum $25 donation will get the song of your choice - ANY song, ANY genre - played on the radio.

2015 Pink Tie Gala - cropped 9th Annual Pink Tie Gala: Saturday, October 17
Enjoy a night of great food, dancing to live music, a silent auction, and The Celebration of Life Dance Team, featuring Komen Central Virginia Director of Community Health Programs, Kristin Harris!

The Pink Tie Gala raises funds for breast cancer screenings, treatment, and education programs, as well as national research programs.

Click here for more information.
2015 Pink and Black Affair

Ndutme Pink and Black Tie Affair: Saturday, October 24
Come out and enjoy delicious food, drinks, raffles, and a night of dancing. A guest speaker will speak on breast cancer awareness. Proceeds from this event benefit Komen Central Virginia.

Click here for more information.

2015 Lokai

Lokai Limited Edition Pink Bracelet: September 13 through October 31
Throughout the breast cancer journey, there are many highs and lows. We are excited to announce that lokai is showing their support for all those courageously fighting the disease by donating $1 to Komen for each limited edition pink lokai bracelet sold from September 13 to October 31, with a guaranteed minimum donation of $250,000 in 2015. We appreciate lokai's support of our mission and the beautiful reminder to stay humble during life's peaks and hopeful during its lows.

Click here for more information.

Lemaire logo

Lemaire Monday Night Out for Charity: each Monday in October
In recognition of National Breast Cancer Awareness Month, Lemaire Restaurant at The Jefferson Hotel is proud to partner with Susan G. Komen Central Virginia to provide guests with a fun and delicious way to support this great cause in its quest to end breast cancer. Each Monday night in October, five percent (5%) of your food purchase from Lemaire's dinner, bar or dessert menu will be donated to Susan G. Komen Central Virginia.

Click here for more information or to make your reservation.

Brighton Power of Pink

Brighton Power of Pink: October 1 to October 31
Join Brighton’s 13th annual Power of Pink initiative by purchasing a limited edition bracelet. For each bracelet purchased, Brighton Collectibles at Short Pump Town Center will donate $5 to Komen Central Virginia.

pink ribbon Diamond Springs

Diamond Springs Thirst for the Cure: October 1 to October 31
Diamond Springs will donate $25 to Susan G. Komen for every new customer that signs up for bottled cooler or filter cooler service between October 1 and October 30. Receive your first three bottles and October, November, and December rent at no charge.

Click here to sign up or call (800) 350-0525.

Panera pink ribbon bagel

Panera Pink Ribbon Bagels: October 1 to October 31
The Panera Bread® pink ribbon bagel flavored with select cherry chips, dried cherries, honey, vanilla, and brown sugar in the shape of a ribbon is a yummy way to show your support of Komen Central Virginia.

For every purchase of the Pink Ribbon Bagel, local Panera stores will donate $.10 to Komen Central Virginia.

2015 Yoplait Friends in the Fight

Yoplait Friends in the Fight: October 1, 2015 through March 31, 2016
Beginning this October, the Friends in the Fight program will turn the lids of participating Yoplait yogurt products pink!

Each lid will contain a code, which can be entered online between October 1, 2015 and March 31, 2016 at Yoplait.com/friendsinthefight. Choose Susan G. Komen and we'll receive a 10 cent donation for each lid redeemed.

2015 Refresh for the Cure logo

Refresh for the Cause: December 4-11
**NEW DATE** Enjoy participating beauty and spa merchant services, and they’ll contribute a portion of your purchase to Komen Central Virginia.

Click here for more information.

ONGOING LOCAL PARTNERSHIPS

2014 Capitol Clothing Recyclers - Clothing for the Cure
Capital Clothing Recyclers - Clothing for the Cure: Capitol Clothing Recyclers will donate $.05 per pound of the gross receipts of donated clothing, shoes, textiles, blankets, sheets, and household items with a minimum donation of $10,000 per calendar year.
Dixie Gas & Oil logo
Dixie Gas & Oil Corporation - Delivering for a Cure: For every gallon of propane dispensed from the specially painted tank trucks, Dixie Gas will donate one cent to Komen Central Virginia. Since 2010, Dixie Gas & Oil has donated more than almost $30,000 to Komen Central Virginia.
Melwood donate your car logo Melwood Charity Car Donation Center: Donate your used car, van, truck, boat with a trailer, or recreational vehicle to the Central Virginia Affiliate of Susan G. Komen, seven days a week, 24 hours a day. It’s as easy as filling out our online donation form. Vehicles accepted in any condition!

ONGOING NATIONAL PARTNERSHIPS

2015 Bank of America bundle
Bank of America Pink Ribbon Banking: Bank of America is proud to partner with Susan G. Komen® to bring an end to breast cancer. From June 2015 through December 2020, Bank of America is guaranteeing to Susan G. Komen® $3 million in conjunction with its Pink Ribbon Banking credit card and checking program. Susan G. Komen has received more than $6 million from Bank of America from this program since 2009. Click here for more information on the Pink Ribbon Banking program.
Rally for the Cure 125x125

Rally for the Cure®: Rally for the Cure® is a grassroots program that works to educate women about breast cancer and to remind them to get their annual screening through volunteer organized golf, tennis, and social activities. Since 1996, Rally events have generated over $73 million for Susan G. Komen®. Click here for a full list of local Rally events.

Upcoming Rally Events:

October 9 - Hanover Country Club

2012 Fit for the Cure

Wacoal Fit for the Cure®: Now in its 15th year, Fit for the Cure® stages bra fitting events in more than 1,200 store locations across America every year. While no purchase is necessary, Wacoal donates $2.00 to Susan G. Komen for every woman who participates in a fitting. Wacoal also donates $2.00 for every bra and shapewear piece purchased. Wacoal donations support breast cancer awareness, treatment, and research. Click here for complete information on local Fit for the Cure events.

Upcoming Wacoal Fit for the Cure® Events:

October 28 - Dillards at Short Pump Town Center
October 29 - Dillards at Stony Point Fashion Park




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Central Virginia Affiliate of Susan G. Komen®
1433 Johnston Willis Drive, Richmond, VA 23235

Phone: 804-320-1772 · Fax: 804-320-1774 · Email: info@komencentralva.org